Purch Acquires AnandTech

Dec 23, 2014

Purch announced the acquisition of Anandtech.com, a provider of mobile, computing, and IT analysis and reviews. Purch's combination of high-quality content and integrated commerce experiences makes complex buying decisions easier for consumers and professionals. With the acquisition of AnandTech, Purch furthers its mission to simplify purchase decisions for in-market tech consumers by adding one of the most popular computer components, hardware, and mobile reviews sites to the brand portfolio.

Purch's acquisition of AnandTech is the company's most recent move in a series of strategic acquisitions and partnerships aimed at furthering its mission to ease complex buying decisions for shoppers and deliver branding and performance results to advertisers. In 2013, the company acquired the renowned "Tom's" brand of tech media sites and, earlier this year, purchased BuyerZone, the leading online marketplace for SMB buyers and sellers.