Purch Acquired Comparison Shopping App "Consumr"

Mar 05, 2015

Purch, a portfolio of digital brands and services that helps make complex buying decisions for consumers and businesses, announced the acquisition of Consumr, a mobile resource for in-store comparison shopping. Consumr, which is currently available on iOS, allows shoppers to quickly access detailed, side-by-side product comparisons and expert and user reviews, as well as earn perks for helping other shoppers make better decisions.

By adding Consumr to its brand portfolio, Purch continues its mission to simplify purchase decisions for shoppers. Terms of the agreement were not disclosed.