Pulsate has launched an end-to-end marketing platform for the physical world that provides a cloud platform and its own micro-context iBeacons that allow companies to increase customer engagement. Pulsate, which can sit behind any brand's existing mobile app, will initially be targeted at large retailers, with future plans to expand the offering to venues, and transport.
Pulsate provides retailers with tiny self-contained Bluetooth iBeacons which, once activated, begin broadcasting customer location and context back to the Pulsate cloud. From there the retailer can segment, automate, and personalize every communication sent by the platform. Customers can even reply.
Pulsate's secret sauce is the company's cloud platform. The company says the platform enables a 360 degree profile of the customer through a combination of in-depth customer profiles, with real-world location and context. The team at Pulsate has started rolling out the platform with a number of key clients, including Heineken.