Pulpo Media Launches Acculturation Model to Help Brands Reach Influential Hispanic Audience Segments

May 06, 2014

Pulpo Media, a cross-platform digital media network reaching Hispanics across all acculturation levels and digital devices, launched the (i)Hispanic Acculturation Model. The Model will enlighten and enrich marketers interested in the ever-expanding (i)Hispanic market by providing deeper, actionable consumer insights and more efficient targeting segmentation.

The (i)Hispanic Acculturation Model aggregates off-line market data, such as 2012 U.S. Census and the annual American Community Survey, and combines it with terabytes of proprietary first and third-party (i)Hispanic data-including key criteria such as nativity, parent's nativity, age of immigration, years in the U.S., household language, and, English proficiency.