Publicis Groupe to Acquire Performics Search Marketing Business

Aug 08, 2008

Publicis Groupe and Google announced that Publicis Groupe has agreed to acquire the Performics search marketing business (Performics) from Google. Chicago-based Performics, a search marketing services providers, helps to improve the performance of advertisers’ investments and maximize client campaign effectiveness. The acquisition of Performics will enhance Publicis Groupe’s search capabilities and strengthen the offering of the VivaKi Nerve Center, a new strategic entity launched by the Groupe last June. The addition of Performics will deliver a full suite of performance marketing tools and capabilities to Publicis Groupe agencies and their clients.