Public Democracy Taps LiveRamp to Bring Its Values Data Solution to Market

Oct 22, 2019

Public Democracy (PD) and LiveRamp, a platform that makes data accessible and meaningful, announce a partnership that brings PD’s proprietary Values Data to market via the LiveRamp Data Store. Values Data provides insight into the core values that motivate Americans to work together and make a difference, such as: justice, family, nurturing children, building community, supporting veterans, and joining others. These data segments can be modeled across the entire population. Values Data also creates a unique environment for machine learning, teaching AI very different lessons about human motivations and what matters most. Further, the partnership underscores LiveRamp’s “Data for Good” initiative, which is built around the notion that data can shape our world for the better, and is helping to address humanitarian issues like poverty, health, education, and the environment.

PD has demonstrated the power of its Values Data through nationally recognized projects that have supported veterans with severe PTSD; developed groundbreaking tools to help people at the earliest stages of opioid addiction; and informed investment strategies in low-income urban and rural communities nationwide through a partnership with the U.S. Census. 

Now, through its partnership with LiveRamp, others in the market will gain access to PD’s award-winning machine learning efforts and communications campaigns. PD is also LiveRamp’s first certified B Corp partner, meaning it meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Examining a consumers’ demographic or purchase behavior only provides a very narrow view of what motivates them. Alternatively, understanding their values through a tool like PD’s Values Data unlocks deeper insights that can inform more personalized engagement. These features of Values Data make it especially effective at machine learning and AI applications seeking deeper understanding of human behavior and motivation. To date, nonprofit organizations, political entities, and cause-related marketers have expressed early interest in PD’s Values Data. This is in addition to any business that is looking to deepen brand loyalty.

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