PubSub Concepts, Inc., a technology company based in New York City, has added real-time earthquake data from the US Geological Survey (USGS) to its Internet-scale matching engine. PubSub is a tool to monitor and receive instant updates on new information as it's published via blogs, press releases, SEC filings, newsgroups, and other sources.
To receive notifications from PubSub on earthquake activity for particular regions and magnitudes, consumers follow three steps: Go to www.pubsub.com/earthquakes.php; Choose one or more regions of the world from the map and select the magnitude above which notification is requested; and Choose where to receive notifications. Notifications can be sent to any device that accepts email, such as a computer or a personal digital assistant (PDA), like a wireless-enabled Palm Pilot. Or consumers can download the instant messaging-based PubSub Sidebar for Internet Explorer or Firefox, which allows earthquake notifications to stream into their Web browsers in real-time. Users can also receive notifications via RSS feeds, which are fed to a reader like My Yahoo!, Bloglines, or FeedDemon.
In addition to launching access to the USGS earthquake data through www.pubsub.com, the company encourages technology developers to build the feed into other consumer applications. PubSub is also working to support other initiatives in the emergency management field. The new PubSub earthquake notification service fully supports the CAP (Common Alerting Protocol) messaging format, a protocol with emergency management and homeland security applications that is currently being tested in both Washington, DC, and California.