PubSub, a search tool for tracking what people are saying about the topics they care about, has announced an agreement with Cymfony, a provider of automated media analysis and marketing intelligence solutions. PubSub will provide content to Cymfony Orchestra dashboard clients using PubSub's prospective search technology.
Under the terms of the deal, Cymfony will license PubSub's prospective search subscription services for use in Cymfony Orchestra, a market intelligence dashboard application that monitors and analyzes mainstream media (MSM) and consumer-generated media (CGM) under one converged Web-based service platform. Cymfony clients will receive unlimited access to blogs and other non-traditional information sources via PubSub's prospective search engine through Cymfony's application interface. PubSub's search technology notifies users as soon as the search terms they have subscribed to are mentioned. PubSub monitors blogs and syndicated Web sites for matches to users' subscriptions and delivers matching results in real-time.