PubNative Partners with The Media Trust to Combat Bad Ads

Jul 12, 2018

PubNative, a mobile monetization solution announced its partnership with The Media Trust, a leader in ad security monitoring that will help to protect the quality and efficacy of its programmatic advertising. The new partnership complements PubNative’s in-house vetting technology and demonstrates the company’s commitment to combating malvertising and providing publishers with more advanced brand-safe solutions for their inventory.

The rise of malvertising and quality challenges like intrusive pop-ups and auto-redirects have become a growing concern, with fraudulent practices estimated to be costing the digital ad industry roughly $8.2 billion every year. Malvertising affects every player along the supply chain as publishers lose users to ad blocking, DSPs are blocked out from exchanges and brands suffer damage to their reputation. Overcoming the threats posed by malvertising is an important step toward better user experiences, and more brand-safe advertising for the entire ecosystem.

The Media Trust’s media scanner service provides 24/7 protection against malware secretly embedded in ad tags. If the system detects anything suspicious or malicious, it immediately notifies PubNative so it can be removed and the infected ad tag blocked. With The Media Trust, PubNative gains granular, real-time visibility and control over the ad tags served from its programmatic platform.

The Media Trust monitoring and protection solutions will be available worldwide on the PubNative platform beginning immediately.