Project: WorldWide Acquires Affinitive

Jun 12, 2012

Social media agency Affinitive has been acquired by global marketing company Project: WorldWide. Affinitive had run over 200 online marketing campaigns, were a Preferred Marketing Developer for Facebook and were a founding member of the Word of Mouth Marketing Association.

Project: WorldWide sees the acquisition of Affinitive as a natural fit for the growing company due to a shared philosophy about how brands should adapt to an evolving digital world. Terms of the deal were not disclosed.