Progress Finds Businesses Need to Make Digital Inroads, Announces Digital Factory

May 19, 2016


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Progress announced the results of its recent global survey, Are Businesses Really Digitally Transforming or Living in Digital Denial? The survey, conducted in Q1 2016 by Loudhouse, the specialist research division of Octopus Group, aimed to better understand how business leaders view digital transformation and learn their plans to address its challenges.

While most businesses recognize the inherent benefits of "going digital," the majority of respondents are hitting roadblocks-lack of internal alignment, lack of adequate skills, and plenty of cultural resistance. Coupled with technology constraints and an overall inability to execute, the result is a growing state of anxiety about embarking on digital transformation, with some fearing it may already be too late.

Key findings from the survey concluded:

  • 96% of organizations see digital transformation as important or critical, yet 62% say their organization is in denial about the need to transform digitally
  • 86% say they have two years to make inroads before suffering financial or competitive consequences (55% say a year or less); 59% are worried they may already be too late
  • 99% say the main driver for digital transformation is optimizing customer experiences and engagement; 61% say customer engagement is a #1 priority for the next 12 months, and 50% plan to invest in building applications in the next year
  • 72% feel IT is more likely to be the final decision maker/budget holder for digital initiatives; 78% say better alignment of IT and marketing is needed to deliver on digital transformation efforts
  • 58% say a high reliance on IT to deliver strategy is a barrier to provide improved customer experience through digital transformation; more than half cite lack of skills and leadership as key barriers

Survey respondents included a mix of more than 700 global C-Level/VP decision makers; heads of marketing, digital and IT; as well as developers, IT architects, directors, engineers and line of business managers. These individuals represent organizations ranging from SMBs through large global enterprises.

In addition, Progress introduced DigitalFactory, a new cloud-based platform that it says provides a holistic, extensible solution for businesses to create omni-channel digital experiences. The announcement highlights the three core solutions which will be released in the coming months, with additional solutions planned for 2017. 

DigitalFactory for Sites- This solution enables the management and scale of websites and digital assets to elevate a businesses' global presence, while maintaining necessary security and governance requirements. It enables easy content creation, management, and reuse across web assets, so digital marketers can focus on creating new content, not refactoring existing assets. DigitalFactory for Sites solution also provides the ability to develop and push web assets in a timely manner while supporting scale with effective automation.

DigitalFactory for Engagement- This brings together the CIO and CMO for seamless decision making. It takes a content-first approach, providing the delivery of an appealing multi-channel experience consistently across business lines, assets and properties, regardless of device choice. It offers full control of digital assets and provides an "author once" capability, focused on creation and reuse of content versus traditional siloed channel approaches.

DigitalFactory for Mobile- For those choosing a mobile-first approach, DigitalFactory for Mobile says it enables fast, tailored mobile experiences for any device and data source. Taking advantage of the full lifecycle approach to mobile app development, developers can create apps for iOS, Android, and Windows devices, on a single platform without downloads, installs or configurations.

(progress.com/state-of-digital-business)