Progress Announces New Digital Marketing Command Center

Mar 19, 2015


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Progress announced the latest advancements in the Telerik Sitefinity platform. The company is combining the Telerik Sitefinity CMS and the newly available Telerik Sitefinity Digital Experience Cloud to create a Digital Marketing Command Center, enabling marketing teams to orchestrate a guided customer journey across devices and digital channels.

With the combined offering of Telerik Sitefinity CMS and Telerik Sitefinity DEC, Progress is providing a central repository of individual customer interactions, which draws information from all systems holding key customer data across channels and devices.

With the new release of the Telerik Sitefinity platform, Telerik has introduced enterprise-level updates to Telerik Sitefinity CMS, including improved multisite capabilities, site-sync and taxonomy support. In addition, today marks the general availability of Telerik Sitefinity DEC, with features including persona management; integration with third-party data sources; advanced customer analytics (predictive and prescriptive); automated lead scoring and management.

(sitefinity.com)