According to the latest report from the Publisher's Information Bureau (PIB), print advertising revenue in tech magazines is up 7.3% for the period of January through September 2011, as compared to the first three quarters of 2010.
While overall print ad numbers are declining slightly, print advertising in several categories continues strong growth over 2010. Along with technology, PIB reports the strongest categories as "toiletries and cosmetics," "financial, insurance, and real estate," "drugs and remedies," "apparel and accessories," and "media and advertising."
"We are encouraged to see the continuous investment in magazines into 2011, with two-thirds of our measured categories up year to date," said Andrew Jung, MPA's Chief Marketing Officer. "The Finance category was fueled by spending increases by auto and home insurance providers as well as credit card lenders, while luxury items provided most of the growth in the Apparel & Accessories category."