Primetime Simulcast Helps Bridge TV and Digital Ads

May 22, 2012


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Adobe has announced a new way for media companies to broadcast channels online and replace ads in the broadcast stream with dynamically inserted ads. This new system, called Primetime Simulcast, is an enhancement to Project Primetime and is supported for iOS, Android and works with browsers across all major desktop platforms. According to Adobe, Primetime Simulcast provides an end-to-end workflow that enables media companies to simultaneously deliver that same content to connected devices while  replacing ads in the broadcast stream with dynamically inserted ads.

As more internet users watch video online, Adobe says that with Primetime Simulcast, it will allow advertisers to have a broader reach while viewers watch content online and allow content to stay monetized and profitable.

(www.adobe.com)