Prime Instant Video Nearly Triples Number of Videos Streamed Year Over Year

Apr 10, 2014

Amazon Instant Video announced that video streams on Prime Instant Video nearly tripled year over year. According to a report from Qwilt, which tracks growth in online video usage, Amazon has now passed both Apple and Hulu in streaming video usage.

Last week, Amazon introduced Fire TV, a box that plugs into your HDTV for easy and instant access to many streaming video services. Fire TV also brings photos, music, and games to the living room. Of course, this also all comes on the heels of Amazon's March announcement that it will hike the price of its Prime Membership, which includes access to its streaming library as well as free two-day shipping and more. The price will go from $79 to $99 a year. No doubt the jump in streaming video usage is due in part to the popularity of the Prime Membership, and it will be interesting to watch what happens after the price hike goes into action.