PriceGrabber Survey Reveals Increases in Daily Deals Purchase for 2011 Holiday Season

Jul 12, 2011

PriceGrabber, a part of Experian, released results from its recent Local Deals Survey which reveal that 59% of respondents plan to use daily deal websites for holiday or special occasion gift purchases this year. When asked which occasions they would be shopping for, 60% said Christmas or Hanukkah, 56% said a birthday, and 23% said an anniversary. Conducted from May 20-25, 2011, the survey involved 2,088 U.S. online consumers. The most popular category in which consumers plan to search for deals is the food and dining category, with 45%.

Since the industry emerged a few years ago, Americans have embraced the concept of daily deals, and many shop for the deals frequently. Consumers use the sites to save money, but do not expect extraordinary or unrealistic savings. The majority of respondents reported that they either did not have a specific savings requirement, or that they hoped to save less than 50%. PriceGrabber is an online shopping site, which is part of Experian, a global information services company.