Pottermore Sells Over $1.5M Worth of Ebooks in 3 Days

Apr 05, 2012


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BEST PRACTICES SERIES

Pottermore sold more than £1 million ($1.59 million) worth of ebooks in the first 3 days of availability, according to Pottermore CEO Charlie Redmayne, as reported by paidContent.org. Sales were higher than expected, Redmayne said.

The Harry Potter ebooks are priced at $7.99 each (for the first three in the series) or $9.99 each (for the final four books in the series). Laura Hazard Owen of paidContent.org, owned by GigaOM, calculated that with an average price of $9.13, around 164,000 copies were sold in the first three days.

The ebooks and digital audiobooks are not being sold directly through stores like Barnes & Noble and Amazon -- they are only available via Pottermore. Thus, the ebooks will not appear on retailers' bestseller lists. Consumers can then link their Kindle, Nook, Sony Reader, or Google accounts to Pottermore to read the books on their ereaders.

For more about Pottermore, read "Pottermore and Beyond: New Digital Opportunities for Authors and Publishers."


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