Pottermore sold more than £1 million ($1.59 million) worth of ebooks in the first 3 days of availability, according to Pottermore CEO Charlie Redmayne, as reported by paidContent.org. Sales were higher than expected, Redmayne said.
The Harry Potter ebooks are priced at $7.99 each (for the first three in the series) or $9.99 each (for the final four books in the series). Laura Hazard Owen of paidContent.org, owned by GigaOM, calculated that with an average price of $9.13, around 164,000 copies were sold in the first three days.
The ebooks and digital audiobooks are not being sold directly through stores like Barnes & Noble and Amazon -- they are only available via Pottermore. Thus, the ebooks will not appear on retailers' bestseller lists. Consumers can then link their Kindle, Nook, Sony Reader, or Google accounts to Pottermore to read the books on their ereaders.
For more about Pottermore, read "Pottermore and Beyond: New Digital Opportunities for Authors and Publishers."
Social media, tablets, and eReaders have not only changed the publishing model, they have given authors and publishers a whole new avenue to engage readers beyond books. Now, with the launch of interactive websites that accompany these books, such as J.K. Rowling's Harry Potter experience, Pottermore, and the continued growth and acceptance of mobile apps, the list of digital possibilities is getting longer.
If you are one of the few people left who haven't read the Harry Potter novels, perhaps you just haven't had the right access: hardcovers, paperbacks, ebooks sold through the Pottermore website. None of those options worked for you, but don't fret. Starting on June 19, you'll be able to borrow the ebooks from the Kindle Lending Library, giving you one more option to read J.K. Rowling's ubiquitous series.
In the months since Pottermore finally opened for business, e-reader enthusiasts have been buying the Harry Potter ebooks in droves. Now Kobo users can also get in on the action, but just like everyone else, they'll have to purchase the ebooks through Pottermore.