Pottermore Kicks Off Contest for Beta Access

Aug 02, 2011

The Harry Potter fan and ebook website Pottermore.com, which officially launches to the public in October, began a contest on July 31 to grant 1 million winners access to the beta site. As part of the "Magical Quill" contest, a clue will be posted on the Pottermore homepage each day for a week. Those who solve the clue then have the opportunity to register for early access to the site. A limited number of people can register each day, and the Pottermore site and @Pottermore Twitter account will indicate when registration for the day has come to a close.

Given the hype surrounding the website and the limited number of registrations being awarded, some winners of the contest have posted their access codes for sale on eBay, where they are fetching as much as $152.50. Some of the clues have posed issues for Harry Potter fans worldwide, though, because the answers are different depending on the translation of the book. Pottermore management maintain that the clues refer to the original English versions of J.K. Rowling's books.