Guerrilla Marketing International and Jackstreet Media have announced details of an agreement aimed at commercializing podcasting. Under the agreement, the alliance will sponsor five conferences aimed at bringing together the business, marketing, and media expertise required to use podcasting as a viable, profitable business channel. The conference is part of the Guerrilla Marketing Business University Tour.
Sessions will be held in Orlando, Las Vegas, San Francisco, New Orleans, and Vancouver. Each event will focus on podcasting's possibilities as a media business, a brand building tool, a marketing and business development tool, and a sales channel. One approach that will be explored is called nanocasting, a form of Internet radio that encompasses podcasting, but is profit-driven, ecommerce enabled, and uses multiple approaches to hyper-target the right commercial audience.
Presenters will include Jay Conrad Levinson, the founder of Guerrilla Marketing and author of the marketing series, "Guerrilla Marketing," and Errol St. Clair Smith, reporter at KTLA, radio talk show host and founder of Jackstreet Media -- a company that has been developing and market-testing Internet radio business models since 1999. Other speakers will discuss key business and financial issues.
Each conference will have limited seating capacity for 200 people and will last two and a half days. Dates have already been booked for Caesars Palace in Las Vegas, The Ritz Carlton in New Orleans and the Peabody Hotel in Orlando. The program aims to attract guerrilla media entrepreneurs and to identify promising new media models and partners for possible co-ventures.