Podbridge Inc., a video and audio podcast advertising service, has closed a new round of venture funding totaling $8.5 million. Proceeds will be used to accelerate the company’s market expansion, scaling the business, and monetizing all types of downloadable video and audio content. New investor Sutter Hill Ventures led this Series B round with initial investors Mayfield Fund and Worldview Technology Partners also participating. The company has also announced that Greg Sands, a managing director with Sutter Hill Ventures, has joined initial investors Yogen Dalal, a managing director of Mayfield Fund, and Irwin Gross, a general partner at Worldview Technology Partners on the Podbridge board. Podbridge currently provides measurement and advertisement services to large media companies including Bloomberg, C/Net, Forbes, The Nielsen Company, and InfoWorld among others.
(www.podbridge.com; www.sutterhillventures.com; www.mayfield.com; www.worldview.com)