Pluck Social Media Trends Show Increased Consumption

Oct 30, 2007


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Pluck Corporation announced several new trends in the adoption of its social media technology, which includes the BlogBurst blog syndication network and the SiteLife social media suite, by business readers. Some of the most recent findings from sample business customers include: Use of social media tools--such as user comments, blogs, photo sharing, and more--on business media web sites rose by more than 75 percent in the last 6 months. Also, among business publication websites covering specific industries such as architecture, aviation, and construction, comments and photos are the most popular social media tools. In addition, page views on industry business media web sites doubled 90 days after making social media tools available to readers.

(www.pluck.com)