With several obvious trends standing out, determining the direction the digital marketing winds are blowing isn't exactly rocket science. But the work of actually marketing a product or service sure feels as if it is. Despite the light-speed pace of advancing technology, plotting the launch and trajectory of an emarketing missile targeted at consumers is increasingly complicated.
Nov 14, 2006
Pluck, a Texas-based RSS and publisher services company, has raised $7 million from Reuters, along with return backers Austin Ventures and Mayfield. Pluck's VC funding is $17 million in total since the company formed in 2003.