Digital publishers eager to reach more eyeballs often turn to external distribution platforms to disseminate content to the masses. But new research reveals that this strategy may not be paying off as effectively as digital content providers have banked on.
Nov 14, 2006
Pluck, a Texas-based RSS and publisher services company, has raised $7 million from Reuters, along with return backers Austin Ventures and Mayfield. Pluck's VC funding is $17 million in total since the company formed in 2003.