Jay Iszo, a psychological business consultant known as the Internet Doctor, has a new book out called Got Social Mediology? Using Psychology to Master Social Media Without Spending a Dime. Iszo says that rather than engaging in paid-for, broadcast-style advertising, companies must understand the importance of understanding the psychology of the user, respecting the cultural nuances of each social media platform, and focusing on creating authentic relationships. EContent interviewed Iszo about his approach to social media marketing.
Nov 14, 2006
Pluck, a Texas-based RSS and publisher services company, has raised $7 million from Reuters, along with return backers Austin Ventures and Mayfield. Pluck's VC funding is $17 million in total since the company formed in 2003.