Pluck Launches Version 1.0 of BlogBurst Blog Syndication Network

Dec 05, 2006


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Pluck Corporation has announced the immediate availability of version 1.0 of the BlogBurst blog syndication network, a service that manages and syndicates content from bloggers to online properties and publisher websites around the world. In addition to the release of the new 1.0 version, Pluck announced that several new BlogBurst syndication partners, including USA TODAY and Discovery, have joined the network to deliver quality blog content to large and diverse audiences on their respective online properties. The new "Lighthouse" syndication partners include: USA TODAY, Guardian Unlimited, Discovery, Reuters, IDG UK, Rodale, and TELUS Corporation. These new BlogBurst customers join previously announced "Lighthouse" clients, including Hearst Newspapers, Austin American-Statesman, The Washington Post, and Gannett.

Major new features available with BlogBurst 1.0 include: BlogBurst BurstWires, designed to help publishers gain access to blog content on timely events, BlogBurst offers new editorially-managed BurstWires, which package together relevant content on breaking news. BurstWires increase opportunities for blog distribution by giving publishers access to blogs for particular topic areas, such as sports championships or current events; new Widget Design, where BlogBurst Widgets offer publishers the ability to plug-in cross-browser and cross-platform web components to incorporate blog headlines and full-post content from the BlogBurst network into their existing online media properties without the need for site redesign, custom APIs, or additional HTML software programming; and Enhanced Reporting, where new tracking and analytics capabilities can help BlogBurst network members access information, such as when and where blogs have been syndicated, along with audience metrics by online properties and blog topics.

(www.pluck.com)