Playwire Partners with Def Jam Recordings To Create a Digital Revenue Streams for Artists

Oct 23, 2014


Playwire, a division of Playwire Media, announced that it has partnered with music label Def Jam Recordings to develop new digital revenue streams for their artists that leverage both technology and ad sales. The main goal is helping artists, publishers, and content creators develop sustainable revenue streams without having to sacrifice copyright and trademark ownership of their content.

The Playwire technology platform, as well as Playwire Media's network, allows Def Jam to create digital ecosystems for both the Def Jam brand and its talent. By leveraging strategic content releases and social influence to generate web traffic, both Def Jam's site and their artist websites can operate as their own web ecosystem.

Playwire's video technology platform allows brands to produce, post, and monetize video content. Defjam.com and its numerous artist web pages act as a central distribution hub hosting exclusive content. Each site can operate as a unique publisher with the ability to create sponsored ad programs and brand integrations.

(defjam.com, playwire.com)