Piqora Adds Tumblr and Instagram to Its Pinterest Marketing Suite

Jul 23, 2013

Piqora (formerly Pinfluencer), a provider of enterprise analytics and promotions for Pinterest, announced it is broadening its marketing suite to include trending image, hashtag, and influential audience analysis from Instagram and Tumblr. Piqora has partnered with AMC, Crate & Barrel, and leading social media agency 360i as the launch partners for these platform integrations.

Piqora's image recognition-based algorithms enable marketers to track trending images, hashtags, followers, and influential users on the visual networks such as Instagram, Tumblr, and Pinterest. Marketers can develop an overview of overall interactions, images, and audience tastes and at the same time can drill down into a particular network and see detailed reports on topics, hashtags, users, and images.