Pinfluencer Rebrands as Piqora

Mar 19, 2013

Pinfluencer, a provider of marketing and analytics for Pinterest, announced it has rebranded itself as Piqora, The Complete Marketing Suite for Pinterest, and has launched Gallery, a new fully-embeddable, social e-commerce product for brands using Pinterest and Facebook. Gallery by Piqora is a tablet optimized, automated visual feed of a brand's in-stock, top products trending on social networks. This  creates a social e-commerce experience for consumers and helps marketers convert their social traffic. The new Piqora Suite now encompasses analytics, promotions, content management, and social e-commerce.

Piqora customers already using Gallery on Facebook and special landing pages include Cost Plus World Market, Overstock and Buckle. Gallery is an automated merchandizing engine that uses machine learning and social design to deliver trending products that are relevant to the e-commerce context of the user. It builds a page around a brand's socially curated top pins, pulling in price and product title dynamically from the product page of a company's website. By cutting and pasting a short line of code, brands can redirect the users to these visual landing pages, embed their trending products on any web page, landing page or even on a Facebook tab.