Perfecto Releases Ultimate Digital Testing Toolkit to Guide Data-Driven Testing Decisions

May 19, 2016


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Perfecto Mobile announced the availability of its Ultimate Digital Test Coverage Toolkit, a free "starter package" that guides Test, DevOps, and Product Development teams to make better-informed decisions about web and mobile test strategies across devices and geographies. The Ultimate Test Coverage Toolkit helps practitioners reduce risk associated with digital quality by identifying the right mix of mobile devices and browsers to test on across geographies; how to set up and maintain a robust and scalable test lab; and what device/browser platforms to pay particular attention to in 2016.

Powered by regularly updated market and proprietary data, the Ultimate Test Coverage Toolkit enables users to stay ahead of the curve and consistently deliver great digital experiences to their customers through a variety of features and resources, including:

  • A free, online interactive tool to answer, "Which mobile devices and platforms should you test on?"
  • Resources and data to inform ongoing coverage strategy
  • A comprehensive guide for implementing a digital test strategy

The Ultimate Digital Test Coverage Toolkit is the first of many information hubs within Perfecto's new Ultimate Guide to Continuous Quality, a premiere resource centre for practicable, actionable strategies, and tips for delivering Continuous Quality to improve digital experiences.

(http://info.perfectomobile.com/ultimate-test-coverage-webinar.html)

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78% of Marketers Plan to Add Cross-Channel Attribution Over Next Two Years, IDG Survey Finds

 

The vast majority of marketing organizations have begun to significantly accelerate efforts to adopt advanced attribution methods, to the tune of a surveyed 78% committed to deploying cross-channel attribution within the next two years, according to a new survey conducted by IDG Connect. The rapidly growing number of marketing channels, measurement systems, and processes are often spread across many disconnected tools, teams, and services, making it difficult for marketers to understand actual performance metrics across and between channels.

Just 26% of organizations use more accurate statistical modeling and algorithms to calculate marketing impact, while 23% still rely on last-touch attribution, an outdated and misleading method of measuring performance. The need for staff training and realignment, as well as concerns about numerous data integrations and costs are the top reasons marketing leaders have not adopted more sophisticated methods.

The survey explored how marketers view attribution technology, the maturity of their measurement processes, and the challenges they face reporting results and identifying areas of improvement. Other key findings in the survey results include:

  • Most marketers are using six or more different tools to collect performance data.
  • 59% say data collection and centralization is their biggest challenge and half have concerns about accuracy
  • The main obstacles to greater adoption of cross-channel attribution are cost justification (70%), lack of appropriate skills on the marketing team (56%), and integration with existing measurement methods (48%)
  • Marketers are looking for attribution systems that are easy to implement and use and provide actionable intelligence

(conversionlogic.com)