Publishing technology developer Perfect Market, Inc. announced the completion of a round of Series C funding that secured $6 million for the company. The funding round was led by the Tribune Company, with additional participation from existing investors Trinity Ventures, Rustic Canyon Partners, and Idealab. According to the company, the funds will be used to expand its solution to the broad marketplace of newspapers, magazines, and broadcasters.
Perfect Market is the creator of proprietary technology that helps online publishers grow their online advertising revenue. The platform requires only 30 days to set up and requires little cost, effort, or risk.