Percussion has teamed up with DivvyHQ - the spreadsheet-free editorial calendar application - to bring you content planning solution. Percussion CM1 enables content marketers to create and publish more content more rapidly across their web properties than ever before. With DivvyHQ integrated into Percussion CM1's dashboard, you will be able to use Divvy's calendaring interface and collaboration tools to better manage the planning and production of all types of content across their organization.
Manage your editorial calendar from within CM1 to connect content planning and content publishing. Share calendars between coworkers.
"Content marketing" has grown from a murkily defined buzzword--or rather, a series of evolving buzzwords including "branded content" and "custom publishing"--into a ubiquitous, and in some high-profile cases demonstrably effective marketing strategy. Whether they knew it or not, millions of American consumers were touched last year by savvy content marketing campaigns from a broad spectrum of brands ranging from Oreo cookies to the Democratic and Republican presidential campaigns. With the rise of content marketing has come a proliferation of solutions for companies lacking the resources or the internal know-how to execute their own content marketing strategies from scratch.