Percussion Software Introduces Personalization Solution

Apr 29, 2008


Percussion Software, a provider of web content management (WCM) software solutions for online messaging, introduced its Personalization Solution, the latest in its Percussion 2.0 Solution Series. Personalization is one of Percussion's pre-packaged solutions designed to help organizations create a more effective multi-channel web presence. With the Personalization Solution, organizations can create a "personal" messaging experience for their online audiences by tracking visitor behaviors and optimizing site presentation. The benefits of this packaged solution include: Delivering consistent messaging dynamically across multiple channels; Creating geo-targeted promotions; Fine-tuning the site based on visitor behavior; Displaying recommendation lists based on personas; and, Segmenting and "tagging" content automatically for the right audience.