Pepperjam Launches Dynamic Attribution Suite

Jun 08, 2017

Pepperjam, a full service performance marketing company, launched its Dynamic Attribution Suite on the Pepperjam Network at IRCE 2017. This Built-for-You technology includes Code Suppression capabilities, in addition to Preferred Publisher, Exclusive Coupon, and In-Cart Attribution features.

As part of the Pepperjam Dynamic Attribution Suite the Preferred Publisher feature benefits both advertisers and publishers. Serving as analternative to a traditional flat-fee exchange, publishers have the opportunity to earn more for the content they produce, and brands can better manage budget spend and advertising strategies. Return on investment through increased revenue with Preferred Publisher partnerships include.

While influencer marketing remains a powerful strategy and buzzword, the industry struggles to define how best to attribute, incentivize, and compensate influencers. Affiliate marketing is a critical yet underrated component of influencer marketing, and Pepperjam’s advances within this sector are helping resolve attribution hurdles. Features of the Dynamic Attribution Suite include:

  • Code Suppression – This technology allows advertisers to blacklist codes not intended for promotion. By eliminating pay-outs on such codes, brands can increase margins and return on advertising spend.
  • Preferred Publisher – Rewarding publishers for contributing to a buyer’s journey, this functionality allows advertisers to designate select publishers as preferred. Regardless of when a consumer finally makes a purchase, publishers are rewarded for referring the sale.
  • Exclusive Coupon – This unique functionality allows advertisers to assign a coupon code to a publisher and reward it with commission regardless of which partner refers the transaction.
  • In-Cart Attribution– Eliminates commissions for drive-by coupon usage—when a consumer has a product in-cart but opens a new window to find a promotional code immediately prior to purchase. Advertisers can adjust their commission structures to reward the publisher who originally influenced the purchase.