People Magazine announced the company's mobile site will become fully optimized, according to paidContent. Using HTML5, m.people.com will be formatted to fit smart phones up to 7 inches in size. Along with the size change, the site will offer readers complete desktop content, including celebrity blogs and a snap banner at the bottom of the page.
Users will also be able to share content via SMS text messages in addition to Twitter and Facebook sharing. People believes this update will benefit users that tend to visit the site for more than a quick update and will allow readers to enjoy more content. This update will be available July 31.