Peer39 Launches Semantic Advertising Platform

Jul 01, 2008

Peer39, provider of semantic advertising solutions, announced the launch of SemanticMatch, the semantic advertising platform. Based on natural language processing and machine learning, Peer39’s patented algorithms understand content meaning and sentiment. Peer39's technology monetizes a range of online content. Using SemanticMatch, advertisers decide where they seek to reach users in the marketing sales funnel and the system automatically targets their ads to relevant pages, without the need for keyword targeting or setting cookies. In addition, the company announced that it had closed $8 million in Series B financing with Canaan Partners as the lead investor and with participation from existing investors, Dawntreader Ventures and JP Morgan.