PebblePost Launches Ad Server Connecting Digital with Direct Mail

Jun 28, 2016

PebblePost Inc., the inventor of Programmatic Direct Mail, announced the launch of the PebblePost Ad Server, the industry's first ad server connecting the power of digitally-determined intent data with the effectiveness of mail sent to the home. The innovative, patent-pending Ad Server allows marketers to transform data from online behaviors, audience attributes, and campaign objectives into dynamically rendered, personalized mail pieces to existing or prospective customers.

The PebblePost Ad Server leverages page-level site code and proprietary algorithms to determine customer intent and apply marketers' campaign criteria to dynamically render individually targeted direct mail creatives. The Ad Server manages progressive hierarchies of behavioral activity such as browsing, keyword searching, social sharing, cart abandonment, purchase, dwell time, and other site visitor actions. Additionally, the PebblePost Ad Server applies campaign rules such as frequency capping, list suppression, budget/mail piece time smoothing, geo-targeting, A/B testing, and more.

According to PebblePost, the application of individual intent data to direct mail campaigns using Programmatic Direct Mail delivers total conversion rates 250 times higher than digital marketing channels, and 80 times better than traditional direct mail.

Marketers who use PebblePost can change creative, targets, and messages on a daily basis as the ad server responds to marketers' evolving campaign objectives. As marketers are able to review and optimize campaigns based on daily trends, as they do in digital channels, they will benefit greatly from having the power of digital data applied to their direct mail efforts.