PebblePost, the inventor of Programmatic Direct Mail, announced it has secured a $15 Million Series B round, led by RRE Ventures, with existing investors Greycroft and Tribeca Venture Partners, and additional seed funds and strategic angels also contributing to the round. The investment will be used to support demand for PebblePost's Programmatic Direct Mail solutions and the company's infrastructure growth and market expansion.
In addition, Jim Robinson, Managing Partner at RRE Ventures will be joining PebblePost's Board of Directors.
At founding, PebblePost created Programmatic Direct Mail as the first new marketing channel since search and social. PebblePost says its always-on platform solves the many challenges that digital marketers face, specifically, viewability, fraud, disruption of the user experience and ad blocking.