PebblePost Announces Programmatic Catalog  

Oct 13, 2016


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PebblePost, the inventor of Programmatic Direct Mail, announced the launch of what it says is the world’s first Programmatic Catalog. The catalog embodies real-time online interest and intent activity transformed into dynamically rendered, personalized mail pieces, delivered into a postal hub within 12-24 hours every day. Real-time analytics track response and conversion from the Programmatic Catalog, which enables a marketer to optimize every day’s activity for tomorrow’s in-home media.

The Programmatic Catalog is created from real-time behavioral data (browsing, keyword search, cart abandonment, etc.) combined with page-level information (e.g., product, content) and a marketer’s campaign rules (audience tagging, A/B testing, geo targeting, etc.). Because the catalog is initiated by online activity, a return visit can be matched and provides real-time analytics on daily response and conversion data for continuous optimization.

Delivered via First-Class Mail, this brand-new mail piece brings real-time interest and intent data to the world of in-home physical media, combining content and commerce in one personalized package that consumers can hold in their hands. Each piece is laser-printed and 4x6 in size, with a minimum of eight dynamic and/or fixed pages. Customization options include the ability to add editorial content, tagged promos, and targeted merchandise images, among many others.

(PebblePost.com)