Pangea Media/SnapApp announced the sale of its quiz and sweepstakes website to Ad-Knowledge, a Kansas City-based company. Despite selling the website, Pangea Media/SnapApp will retain the company's SnapApp platform, a social media tool for marketers and publishers.
With the sale, Pangea Media/SnapApp will now focus the company's business on the SnapApp platform. Ad-Knowledge was impressed with the traffic of the Pangea Media website and saw the purchase as a great way to enhance the company's reach. Terms of the agreement were not disclosed.