Pandora’s Audience Growing

Jul 23, 2012

The June 2012 Triton Webcast Metrics report was released and it shows that the audience for internet radio service Pandora is growing. According to PR Newswire, Pandora had a weekly cumulative audience increase of 6% from March of 2012 to June 2012 in the adult 18-49 demographic. With the amount of total listeners in that demographic, it ranks Pandora as the largest radio network in the US.

For the top 10 local radio markets in the country, Pandora saw growth in terms of listening times and audience size across all demographics. Pandora believes this information will make the company even more attractive to advertisers looking to reach a radio audience.


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Internet radio service provider, Pandora, announced new metrics for the company in the month of July 2012. According to the company, listener hours during July were 1.12 billion, which is an increase of 76% from the same time last year. The share of total US radio for Pandora in July was 6.13%, which is an increase from the 3.51% it had last year.