Pandora Announces 76% Increase in Listener Hours

Aug 06, 2012

Internet radio service provider, Pandora, announced new metrics for the company in the month of July 2012. According to the company, listener hours during July were 1.12 billion, which is an increase of 76% from the same time last year. The share of total US radio for Pandora in July was 6.13%, which is an increase from the 3.51% it had last year.

Also, the company has 54.9 million listeners at the end of July 2012, an increase of 48% from the previous year. The company points to these numbers as evidence the company is growing, making it more attractive to advertisers.


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The June 2012 Triton Webcast Metrics report was released and it shows that the audience for internet radio service Pandora is growing. According to PR Newswire, Pandora had a weekly cumulative audience increase of 6% from March of 2012 to June 2012 in the adult 18-49 demographic. With the amount of total listeners in that demographic, it ranks Pandora as the largest radio network in the US.