Palm, Inc. has announced the new name it will adopt following the proposed spin-off this fall of PalmSource, Inc., makers of Palm OS platform software. The name "palmOne, Inc." is intended to reflect the company's handheld computer hardware and software solutions business and encompass the sub-brands Zire and Tungsten, as well as Treo, upon the completion of the planned acquisition of Handspring, Inc., also expected this fall.
The new name is characterized in two colors--deep red for the word "palm" and orange for "One," reflecting the sub-brand colors for the company's Tungsten line of solutions for mobile professionals and business and its Zire line of solutions for consumers and multimedia enthusiasts, respectively. The lower-case treatment of the company name is designed to give the word "palm" visual emphasis. Products will begin to bear the new brand name in 2004. The new Web site is live and features product information and support services previously available at Palm's site.