PRWeb Adopts mRSS as Standard for RSS Distribution

May 20, 2005

PRWeb has announced an increase of available RSS Feeds from 220 to over 15,000 corporate press release news feeds and unlimited, dynamic RSS. PRWeb has also announced the adoption of Media RSS (mRSS), a new initiative that is spearheaded by Yahoo. PRWeb's mRSS adoption of mRSS allows users to syndicate multimedia files with press releases. PRWeb mRSS feeds are a component of PRWeb's Online Visibility Engine. This service is available to all clients who attach multimedia files to their press releases and is retroactive to all existing press releases on the PRWeb network. The new feature is already activated on 3,700 client press release feeds, and other clients can log into their news management console and group press releases into RSS groups.