PR Newswire Links Press Releases to Technorati

Jan 19, 2007

PR Newswire, a provider of commercial news distribution, and Technorati, a source for citizen media, have announced that readers of press releases can track online conversations in the blogosphere directly from press releases on

All individual press releases distributed through PR Newswire will include a 'Technorati' button, linking readers to a search result page hosted by Technorati that will display a list of blogs discussing and linking to the news release, and relevant excerpts from those blogs. Once on the search result page, the reader can set up an automatic watch list on Technorati to notify them when any new blog posts are published. The Technorati link is available when viewing press releases from PR Newswire's public website. All PR Newswire releases will carry the Technorati link at no additional cost. Technorati is a free service, requiring registration by users.

Visitors to any press release on PR Newswire's public website can also access RSS feeds of press releases categorized by industry and subject, and post press releases to both and digg, two social networks.