Over the Air Music Purchasing Still Slow to Catch, Report Says

Jan 12, 2007

According to a study by Telephia, a provider of syndicated consumer research to the telecom and mobile media markets, there are 23.5 million mobile subscribers in the U.S. who have phones with integrated music players. The number of consumers with music-enabled phones is up five times from the same period in 2005 and nearly 20% of the new phones purchased in Q3 2006 were music-capable.

Many of these subscribers report loading music on to their phones via their PC, but only a small number have actually downloaded music over the air (OTA) from a wireless carrier music store, according to the report. In Q3 2006, a little over two million subscribers, about 8.5% of those with capable phones, reported any purchases of music via OTA downloads.