Over 75% of Marketing and Website Professionals See Content Creation as Top Priority

Aug 07, 2014


More than 75% of global marketing leaders surveyed say content creation is their top priority for 2014, according to research by Ektron, a provider of content management and web experience management software. The research, in infographic format, "Digital Trends in 2014," identifies key trends and priorities for marketers, IT professionals, developers, and content authors based on a survey of over 400 global marketing, website, and digital agency professionals.

According to the report 76% of website and marketing professionals say their team's top priorities include a greater focus on content creation and 58% say that landing page and CTA creation is their second greatest priority. Over 50% noted that organic search was an equally top priority, and 70% have implemented a Social Media strategy. Finally, 61% are using, or plan to use, responsive mobile design to implement their mobile strategy.