Outward Inc. Introduces Visual Merchandising Platform for Retailers

Jan 26, 2017


Outward Inc., which has been operating in stealth mode since its founding in 2012, has developed a 3D-based platform that enables its customers to rapidly create and manage photorealistic, interactive, digital experiences covering a wide range of product categories and across all of their digital channels. The scale and versatility of the Outward platform allows retailers to build a solid digital foundation to address ever increasing consumer expectations for service and personalization.

From interactive product page experiences and collaborative space planning tools to immersive experiences involving augmented reality or virtual reality, the company says it is positioned to help its customers deploy a highly relevant, targeted experience at any point in the customer journey. Outward’s technology and data-driven approach delivers large volumes of digital assets with practically infinite SKU scalability and helps enterprise customers “future-proof” their merchandising efforts.

Outward is also announcing that it has raised $5 million in a Series B round led by existing investor Merus Capital, bringing the total capital raised to $12 million to date. Outward now has a roster of enterprise customers, including many lifestyle brands in the home industry.