Outsell Survey Finds Professionals' Internet Searches Fall Short

Jun 16, 2009

Despite the abundance of business and academic information on the internet, professionals expecting to find what they need come up short 36% of the time, according to Outsell's latest end user research. Outsell surveyed 5,660 information users from the corporate, education, government, and healthcare sectors in the US and UK about their information spending-their needs, preferences and habits; favored types and formats; and time spent on information tasks. Among results: Fifty seven percent start searches on the internet (down from 79% in 2001), while 25% begin with an intranet (up from 5%); more than 50% use social networks; knowledge workers individual and departmental spending on information is declining, and more senior professionals are making the purchases both reflecting the economic downturn.