Outsell Releases Study on Information Use in Pharmaceutical Firms

May 07, 2004

Outsell, Inc., a research and advisory firm focused on the information content (IC) industry, has announced the results of a study on information use within large pharmaceutical companies. According to Outsell, information management functions in top pharmaceutical companies are projected to spend an average of $20 million on information services in 2004. Information budgets comprise external content, software, and staffing components. Between 2001 and 2003, total budgets increased 7%, and they are expected to increase another 5% in 2004. This is the third study that Outsell has conducted on this industry, and it seeks to answer questions and explore critical issues such as budgets and spending patterns, information organization structure, user-base demographics, services offered, trends toward digital libraries, performance measurement, and the globalization of content purchasing.

This 157-page report is based on the findings of Outsell's Pharmaceutical Industry Benchmark Service, a multi-client research process that collects information from pharmaceutical companies on the nature of their information services and functions. The report shares findings from 12 pharmaceutical organizations (92% in the top 25 for 2002 worldwide pharmaceutical sales) that provided data on their information functions and services. To gather the data, Outsell employed a combination of qualitative and quantitative primary research techniques and used a team approach for creating the survey instrument, conducting interviews, and analyzing the collected data. Pharmaceutical Information Services 2003 is available for purchase by contacting Outsell.