Outbrain Expands Mobile Offering

Jun 27, 2017

Outbrain, a premium discovery platform, announced it is expanding its mobile app offering to marketers globally and launches unified dashboard engagement tracking and app measurement. The service targets customers across Outbrain’s network of premium publisher sites and gives mobile app marketers globally the opportunity to drive cost effective User Acquisition among a highly qualified mobile audience.  

By partnering with mobile attribution companies such as TUNEAdjustAppsFlyer and Kochava, Outbrain will also provide mobile app marketers with a unified view of their app download analytics (e.g. Cost Per Installation, Cost Per Acquisition (CPA)) in a single Outbrain Amplify dashboard. This means that they can not only reach new users at scale in moments of Discovery, connecting with those most likely to install and engage with their apps based on Outbrain’s Interest Data, but also measure and attribute mobile app downloads and performance, using these insights to optimize their campaigns and make informed decisions about their marketing spend.