Oracle Marketing AppCloud to Deliver Personalized Branded Editorial Content in Email

Feb 25, 2016

OneSpot, a content marketing platform powered by Content Sequencing, announced it has launched its proprietary technology on the Oracle Marketing AppCloud. OneSpot's email module, InBox, helps marketers automatically personalize and sequence email communications with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

OneSpot's Content Sequencing technology enables Oracle Marketing Cloud customers to easily build content-driven one-to-one relationships by personalizing and sequencing content to individuals no matter where they are in the digital journey. OneSpot's InBox module enhances a marketer's ability to drive email subscribers back to a brand's website or content hub. With OneSpot InBox, marketers can now make their content marketing and email efforts work in concert.

OneSpot says InBox helps Oracle Responsys customers improve their click-to-open-rates, as compared to manually curated content delivery. By inserting personalized content into email in conjunction with Oracle Responsys technology, OneSpot InBox enables marketers to more efficiently leverage branded editorial content for email-based programs. The automated nature of OneSpot InBox has helped reduce the effort required to produce a content-based newsletter while at the same time delivering performance lift.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.